20,000 sipped Lipton’s new Ice Tea
RelationMedia combined surfing and rodeo, attracting Danes on their summer holiday and in need of refreshments and entertainment.
In a short four weeks, RelationMedia created an awesome summer event sure to bond consumers to the brand. People were jumping to get on Lipton’s Rodeo Surfboard. The goal was to launch their new Ice Tea Green Tea - and it was a smash hit.
Based on Lipton’s existing design, RelationMedia got to work adapting artwork and producing all the materials necessary to make the events a success. From paper cups with the right logo to matching design for the booths, we coordinated everything.
Naturally, we also made sure to choose the right employees, who were armed with plenty of Lipton refreshments for all the visitors - both inside the shops and outside Bilka. It takes several permits and a lot of coordination with the individual locations to make this happen, and Lipton trusted us to execute it all.
Everything in place there was nothing left than to have as many people as possible taste the new Lipton variety. In all we gave out 20,000 samples and had a keen surfers line up to try the board all around Denmark. Their efforts were caught on camera by a professional photographer, allowing Lipton a glimpse of the success after the fact.
Ready to go that extra mile for your new product?
Contact: Kathrine Obling
Phone: 3144 1835