What is sampling really?
Anything to be honest. However, it always entails an exchange of goods, often samples, but it could just as easily be pamphlets, flyers, pens or something else.
Many of us have been handed a drinking yoghurt while passing through a crowded train station. That is sampling. Or stuck a small package of chewing gum in the purse that some kind person handed you along with a smile. That is sampling too.
In its essence, sampling is about opening the consumers’ eyes to your product and brand. It is meant to build a strong, positive relation to the brand, making it top-of-mind to your target group next time they are shopping or choosing a supplier.
The sheer amount of details when it comes to sampling and practicalities that have to come together is sometimes mind-boggling. I think RelationMedia is incredibly good at managing every aspect of the campaign.
Remember this number: 90 %
Consumers are habitual creatures, this never more evident than when they browse the supermarket shelves. Studies show that a staggering 90 % of all consumers wish to sample new a new product before buying it.
At the same time, 90 % of all product launches fail. Not because consumers do not take to the product, but because they did not get the chance to try it out.
How do you ensure that your product reaches the consumers? Sampling is one of the strongest cards you can play - it provides free access to the consumers.
Which 90 % do you want to belong to?
Contact: Bjørn Kidmose
Phone: +45 25 37 08 04