28,000 brought home Rugfras
Rugfras is the main sponsor when iFORM hosts jogging events in Denmark and Sweden every summer. Using RelationMedia, Rugfras (the rye version of Quaker’s oatmeal squares) activated participants and spectators before, during and after the races - and created a SoMe hype for the brand.
We sampled 28,000 mini product packs and had competitive participants rushing in to win the awesome prizes and bring home a memory from the day from the fun photobooth trailer. They got a unique snapshot of the event and an experience for free.
Want to enter a new branding dimension?
Contact: Kathrine Obling
Phone: +45 31 44 18 35