A mutual learning curve with RelationMedia
Unilever produces concepts in cooperation with RelatioMedia and are happy to leave the practicalities in their hands when the time comes to execute.
“We use RelationMedia as our demo agency, where all our shop demos are handled by them. Put differently, we cooperate with them about the strategy on when to run demos, what to emphasise, the scale that matches the shops and what sells best.” explains Stine Hansen, Trade Marketing Manager at Unilever.
We trust RelationMedia
The practical management is vital to Unilever. In a hectic working environment, it is important that the company can hand over the practicalities to a partner that is up to the challenge. Once the concept is in place, RelationMedia takes over the process, booking the staff and handling all the practicalities of the execution.
Stine Hansen explains: “It is simply great to work with someone you can trust implicitly. I just know that things are taken care of. Even if something unexpected happens, e.g. that the demo-team is without power in a shop, RelationMedia is always quick to react and solve the problem. It is really amazing.”
At Unilever, it is no secret that the initial phase has been a long one - but also completely worth it. Much planning and coordination has gone into the work with particularly Knorr. For this brand, RelationMedia has launched massive set-ups in the Danish mega-store chain Bilka, executing eye-popping roadshows for Unilever.
Stine Hansen clarifies: “We have been at it for some years, and we know what works and what doesn’t. Naturally, it gets easier as time progresses simply because we have tried so many things. For instance, we have learned how much the large-scale demos sell, and what consumers react to and want to know more about.”
Do you want to know about the case?
Contact: Kathrine Obling
Phone: 3144 1835