Sparring results in creative development
Kirsten Gehlert continues: “RelationMedia has participated in our creative development, providing ideas for what kind of activities are ideal for the shops. In reality, they assist us in many different ways.”
When Arla decides to deploy RelationMedia is up to the individual product launch. “Sometimes, they participate in the creative development, other times not. If they do, it is usually 2-3 months before the activity is executed. If not, we ask them to join at a later stage - although I worry it is a bit too late, but that is how the cookie crumbles sometimes.” says Kirsten Gehlert with half a smile.
Arla finds much extra value in the cooperation with RelationMedia. In pounds and pennies the value is primarily found in their work in the shops where the activities are held. But this is not the only place, Arla experiences a difference.
Kirsten Gehlert explains: “Internally, the value is in their competences and ability to juggle as many balls as we throw at them, landing everything sensibly. RelationMedia excels at execution. They get things done quickly and efficiently and ensure that we reach as many consumers as possible. Add to that that they know the shops really well, and you know their true strength.”