30,000 brought home Flødefraiche
Arla chose RelationMedia for the launch of their latest product - our branders distributed samples by the barrel. Arla’s latest product Flødefraiche combines two of the basic elements of Danish cooking - cream and sour cream.
Looking to launch a new product on the dairy market, Arla wanted to make certain to catch the Danish consumers’ attention. Therefore, they asked us how and when the perfect time was to reach as many people as possible.
Bang for their buck
From branded barrels, it was easy for our samplers to distribute delicious Flødefraiche products - reaching 30,000 happy recipients. The matching recipe book only made it easier for them to use the product.
Arla truly got bang for their buck: Focus on and brand awareness for the new product. At Arla’s request we had a professional photographer to immortalize the event.
Do you want more than 30,000 tasting your latest product?
Contact: Bjørn Kidmose
Phone: +45 25 37 08 04